Winter is coming: show you are the king of cold and ice

When the temperatures dip and the streets are blanketed in snow, some of us retreat into a homely hideout to languish until the sun returns. But not all of us.
Not a real Warrior. Which of the two categories do you fall into?
If you would much rather be perched on a bike than slumped in a sofa. If it physically hurts you to watch your bike gathering dust in the backyard. If gulping in the keen air of an “Arctic” day sends the blood rushing through your veins, then pick up the glove.
Selle Italia Warriors has launched #selleitaliakingofwinterfell, which will extend throughout the winter season until the king of extremes has been proclaimed.
Show us with pictures of extraordinary exploits in tough conditions that you cut the mustard and can aspire to the title of master of frost and ice.
Facebook and Instagram will be the implacable battleground where you can prove how much you are worth. We want to see impossible feats.


Needless to say, extraordinary exploits require extraordinary saddles….like the brand-new Novus Boost Kit Carbonio… but that is our half of the bargain. Yours is putting your heart and soul into the whole affair.

Dearest sofa spuds, the Warriors of the cold bid you farewell. See you when Spring comes round.

#selleitaliakingofwinterfell #selleitaliawarriors


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