Selle Italia to partner the BMC-Vifit Pro Triathlon Team powered by Uplace

Even more triathlons for Selle Italia as it signs a two-year agreement with the famous team. The official saddle for BMC-Vifit will be the Iron Evo.

Asolo, January 2019 – Selle Italia once again takes a decisive step in the world of triathlons and chalks up another important partnership: for the next two seasons the company from Treviso, Italy will support BMC-Vifit Pro Triathlon Team powered by Uplace, one of the strongest teams in international triathlons.

Passion for the sport and a competitive spirit are just a few of the values that the company shares with the team, as they prepare for a two-year period marked by combined excellence. Selle Italia, with over 120 years of history and once again the market leader in bicycle saddles, adds its prestige to an ambitious, successful team which aims to establish itself as the best long-distance triathlon team and, ultimately, to win Ironman Hawaii.

Formed in 2008 by the real estate group, Uplace, and known as the Uplace Pro Triathlon Team, BMC-Vifit was strengthened in 2014 by the partnership with the bicycle manufacturer, BMC Switzerland, which was already well-known in road and MTB circles and which became the title sponsor. In 2018 the sports nutrition company, Vifit Sport joined the two existing sponsors to create BMC-Vifit Sport. There are currently 8 international athletes in the team who are supported by specialist staff that ensure the highest standards are achieved and enable the team to obtain excellent results (with 81 wins and 163 podium placements since 2014).

With its foresight and ambitious sporting goals, Selle Italia has decided to invest more in the world of triathlons and long-distance racing, becoming an official team sponsor with the Iron Evo triathlon saddle. This saddle, conceived and designed exclusively for triathletes, is a blend of technology and innovation which allows the greatest performance to be achieved from two wheels, delivering incredible seat comfort without affecting the aerodynamics of the position.

When commenting on the partnership, the CEO of BMC-Vifit Pro Triathlon Team powered by Uplace, Bob De Wolf, said, “We are very pleased to begin this collaboration with Selle Italia. Our team is built on key values of professionalism and is constantly looking for superior standards of performance.

Our philosophy is to guarantee the best possible support to the team members, with the ultimate aim of achieving top results. This objective can only be realised through the contributions from sponsors and partners who believe in our vision. Choosing the perfect saddle plays an essential role in the general bicycle setup for our athletes. The broad range of products that Selle Italia has in its collections, combined with their superior quality and know-how and a technical content par excellence guarantee that each of our athletes can position themselves on the saddle in the best possible way. We are, therefore, privileged and proud to begin this collaboration with Selle Italia and are enthusiastic about facing the next two seasons together”.

Selle Italia

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