Selle Italia, Sportourer, Sella Italia & Net present their new collections at Eurobike 2017

A fine balancing act that brings together tradition and technological excellence. In the creation of its peerless products and since its inception in 1897, Selle Italia, a lodestar for the cycling universe, has drawn inspiration from the same basic philosophy. A tireless quest for innovation has led the trademarks belonging to the Selle Italia family to come up with a whole series of fascinating new products for the forthcoming season which they are honoured to present this year. The occasion we have all been waiting for can be no other than the Eurobike Show, an international landmark event for the cycling sector scheduled to take place from 30th August to 2nd September in Friedrichshafen, Germany.

The key innovations involve the development of some new outstanding ranges. The SP-01 stands out without a doubt. Taking its cues from the motorsports world, it is a top performer with a high technological content and a strikingly elegant design. Then, the Novus range which builds on the Boost line with three new versions all featuring advanced last-generation design which delivers outstanding results in terms of comfort and performance. But, the SLR family is not going to be outshone, being a great classic much beloved by professional riders all over the world. It now comes in a new version with a carbon rail and a series of new sizes now complete the whole lineup.

There can be no doubt that the focal point of this entire collection is the cyclist and his overriding need to find a saddle that suits him (or her) down to the ground. Nothing can make this more obvious that the latest advancements in idmatch – a saddle-fitting system that helps to find the perfect match. idmatchCleatFit is a practical tool that only takes one minute to instantly align the pedal axle to the point of balance for the foot, making it easier for the rider to find the best resting position – a key factor if discomfort and overtired muscles are to be avoided.

But Sportourer, Net and Sella Italia also have plenty to offer.

Sportourer, Selle’s city-bike brand, have always made comfort and safety their second name and they have some interesting new stylish proposals. But the most eagerly awaited technological moment is the “High-Viz” system with its red-red reflector lights: this innovative item makes cyclists visible even when the roads are dimly lit by picking up on external light sources. It will, for instance, reflect car headlights.

On the other hand, Net ensures increasing personalisation of the saddle with an online customiser which enables bike lovers to create their ideal saddle from home.

Then, last but not least, we have Sella Italia. Tapping into the glorious feats of the past, this collection emanates a nostalgic note and a vintage vibe with a new rich colour palette in red and cream which is bound to appeal to fans of cycling greats from bygone times.

The stand dedicated to the trademarks of the Selle Italia family at Eurobike is numbered B5-204.

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